Starting A Small Business: Become a Personal Trainer

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If you’re looking for a great new business opportunity, becoming a personal trainer just might be for you. For many workout enthusiasts, they may have learned their best and most disciplined workout routines from other personal trainers years ago.

If you’re extremely disciplined you’re your personal workout plan, and have the body to prove it – there’s no reason you can’t take that same knowledge to the bank by becoming a professional trainer yourself! This can be as simple as some part-time weekend work, or a full time job if you make it. If you’re serious about becoming a personal trainer in any capacity, take a look at this list of tips that will launch you into your new career fast.

Personal-trainerStep 1: Understanding Your Market, Get Your First Customers

If you’re in great shape already, you probably have friends that are also in excellent shape – and don’t really need personal trainers. On the other hand, if you know people that aren’t in the best shape, and have always talking about how they “really mean to lost weight” and “get in better shape”, these are exactly the people you should look to in order to launch your personal trainer business. They already know and trust you, and can see that you know how to get a body into shape.

Start by offering some cheap introductory rates for a six to twelve week workout plan, with beginner level routines. After all, for most customers one of the most essential parts of entering any personal trainer relationship is simply the structure that scheduled workouts bring; and the accountability of having someone ride them if they don’t keep up to their commitments. With a little bit of simple networking, you can be that person.

Step 2: Approach a Gym

Partnerships between gyms and personal trainers represent one of the best symbiotic business relationships ever created. Gyms bring you customers automatically as they draw memberships through their front door. When these gym members ask where they can take a class, and from who – the gym answers “Right here – from [insert your name]!” In turn, you’ll have to pay a fee to the gym for having your trainer sessions and classes there.

This could be a monthly fee, per member referral fee, or per class fee. Either way, it’s a great way to bring yourself a steady stream of customers while giving the gym some great personal in-house trainers. A key aspect to securing these relationships are the references that you can supply. This is specifically why you need to secure some of your own independent customers via networking first – that way you can cite them as references to the gyms later.

Step 3: Step Up Your Marketing

Now that you have a good relationship with a strong gym in your target market community, it’s up to you to market yourself if you really want to grow. The steady / reliable number of customers you’ll get from the gym sending people to you will be nice, but if you really want to flourish – you’re going to need to brand yourself in your target market as the personal trainer to see. This means advertising in marketing media like local radio, targeted online spots, and effective print marketing – like direct mail.

Spring is the hottest time to gain new customers as a personal trainer, since everyone wants to get in shape for the summer. Consider launching a direct mail campaign of postcards showing one or two of your previous customer’s improvement since working with you, and what that can do for the people your targeting as well. Don’t’ forget to glue a personalized business card with your information to the direct mail piece – this will make you look even more professional and legitimate.


If you’re devoted to health, fitness, and the workout routines you love – you can make money spreading this passion and knowledge to others in your community. Consider launching into the field of personal training in any capacity – there’s little to lose, and everything to gain!